You can think of mini programs as apps within WeChat.ģ examples of mini programs: Tencent Video - not unlike a video streaming service like YouTube or Netflix Pinduoduo - a social selling ecommerce app Pomodoro Timer - a productivity app to help you stay on task. The result was a robust and thriving ecosystem inside the greater WeChat platform. In 2018, WeChat’s parent company, Tencent, opened up the app to developers by offering the use of APIs. Smart marketing professionals have a golden opportunity to gain additional business using WeChat’s suite of advertising opportunities. Usage in Canada is growing year-by-year alongside a rapidly expanding Chinese population. WeChat’s reach and market penetration are prolific both inside China and worldwide. WeChat’s marketing value is undeniable from an advertising perspective, and if you aren’t considering integrating WeChat into your marketing strategy, you could be missing out on a huge chunk of customers who have no idea you exist. The result? More than $50 billion dollars injected into the regional economy yearly.īut what do Asia’s social media usage stats have to do with Western marketing?Ĭanada alone has a huge population of Chinese expatriates who use WeChat regularly to communicate with each other and also family and friends back in Mainland China. It is a social platform but also a key business driver, with more than 900 million people using WeChat Pay every month. It’s level of use in Asia is unprecedented - 46TB of WeChat data is consumed in one minute of the morning rush hour. WeChat is an integral part of China’s economy. It combines the best features from competitors like Facebook, Instagram, WhatsApp, and Twitter into a single, all-inclusive social media platform. Want to learn how to get started with integrating WeChat into your marketing strategy? This guide will explain how you can set up your WeChat account and how to use the app to take advantage of its superior market penetration to reach new and profitable demographics which will send your business soaring above your competition. Of China’s 1.4 billion people, 86% of them use WeChat! WeChat’s slice may not look huge, but it represents over 15% of the world’s population. With more than 1.2 billion active users per month, WeChat’s scope -and reach- are in direct competition with Facebook.Ī pie chart depicting the popularity of social networks around the world. WeChat, the social media messaging app from Chinese tech giant Tencent, is the 6th largest social network in the world thanks to its Asian market share. To have the most impact on your target audience, you need to ensure you’re reaching them where they spend their time. It goes without saying that a successful marketing campaign is dependent on its strategy, size, and scope. After all, the world’s largest country by population probably doesn’t even know you exist. While these platforms promise a gigantic pool of potential customers, it’s worth thinking about how you can reach people who aren’t on these networks. Why? Because the other big-name players not limited to Facebook, Google, Twitter, YouTube, and Instagram are blocked in China by the Great Firewall put in place by the Chinese government. Out of those, 86% of them use WeChat as their ‘everything app’. But the answer lies not in your standard North American marketing channels.Ĭhina’s population is the largest in the world at 1.4 billion people. You’d probably want to know how you can reach them. What if your best customers have no idea you exist?
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